Experienced business veteran and author Rick Ralston joins co-hosts Jacob Wayman of Wayman Consulting and Sam Foreman of Foreman Law to share his thoughts on building a company worth buying. Rick brings decades of experience helping CEOs and founders make data driven decisions to grow the enterprise value of their businesses. Rick shares tips on topics such as real v. perceived value, what separates good companies from great companies, and how the basic economics of the business impact how a buyer looks at its value. Rick discusses his book “The Forecast: An Inside Look at How Successful Leaders Drive Revenue Growth”. You can purchase a copy here.